Booming with pride: Spinneys’ organic sourcing and the dairy products we’re proud of

We talked to our dairy category manager, Paul Crawford, about his recent nomination for a Soil Association BOOM Award

‘BOOM’ stands for the Best of Organic Market. These awards are organised by the UK’s Soil Association, champions of organic principles and practices.

Here at Spinneys we know our customers understand the value of buying organic. One of our strongest partnerships is with Yeo Valley, the biggest organic brand in the UK.

Paul and his team spent a lot of time working with Yeo Valley before and during its product launch in Spinneys at the start of 2017. The range is fantastic – milk, cream, butter, crème fraîche and yogurts – and our customers have reacted brilliantly.

Paul has been nominated for Spinneys in the ‘Rising Star’ category, which recognises young people who demonstrate a strong belief in organic food and principles. Yeo Valley nominated Paul as a result of his hard work championing organic in the international export market.

For more info about the BOOM awards visit soilassociation.org. To see how Paul fares, follow us on social and to sample Yeo Valley’s fantastic range, check it out in store.