WHO THEY ARE
Martinavarro certainly knows its oranges. Founded in 1946 as a marketing company, the third generation of Martinavarro and Ballester families are still involved in the business today, farming over 3500 hectares in Spain’s hot, sunny climate – primarily the Valencia and Murcia regions, which are ideal for citrus production. The company was a pioneer in creating an international distribution network in the 1960s, providing leading supermarkets across Europe quickly and efficiently with fresh fruit of top quality and in top condition.
Today, Martinavarro is Spain’s largest citrus producer and one of the largest in the world, supplying navel oranges at the beginning of the year and satsumas, clementines and mandarins in the autumn and winter months, as well as lemons and grapefruit almost all year round. Their stated mission is to be the ‘global leader in the fresh citrus business based on quality, food safety and customer service, generating added sustainable value’.
WHAT THEY DO
The company has always been forward-thinking in terms of sustainability and other environmental issues. As long ago as the 1980s, innovative eco-friendly production methods were introduced and new fruit varieties launched, and the company put even more emphasis on environmental concerns such as integrated crop production. More recently these have been joined by the use of solar panels, which generate over 1600kW of energy to reduce carbon dioxide emissions and power their sophisticated packing facility.
Every orchard and production line has to be accountable for its own standards of quality and safety and in 1998, the company introduced its Natursense initiative, which aims to eliminate or minimize any negative environmental impact of citrus production methods. Each fruit has to have ‘external and internal quality’: lack of skin blemish, colour, amount of juice, sweetness, lack of seeds, as well as ‘ecological quality’ which means that oranges, lemons and grapefruit are all produced using methods that respect the environment as far as possible.
TRY THE PRODUCTS
You can try Martinavarro's citrus fruit in Spinneys stores. Not only is it packed with juice and sweetness, but you can be confident knowing that it has been grown to the highest possible standards of sustainability and good farming practice.
For more information visit the Martinavarro website