Since those humble beginnings, Bob’s Red Mill has seen it all: a fire that burned the original mill to the ground (this only served as further motivation to make the company what it is today); changing food trends – in the late ’80s, Bob was one of the first to react to growing demand for safe and delicious gluten-free foods; and a range that has grown from a few products to being 400-strong and shipped across the globe. Here, we look at some of the values that have guided Bob’s Red Mill along the way.
QUALITY IS CRUCIAL
Start to finish, the production chain focuses on class and consistency. You can taste that in the products, with ingredients sourced from farmers the company knows and trusts to always deliver harvests without any need for genetic engineering. And you can see it in top-of-the-range facilities, where dedicated gluten-free zones are a must and only the strictest safety measurements will do.
A RANGE FOR ALL
Bob’s Red Mill’s range has always led the way in the choice it offers. Not just with gluten-free products but paleo, whole grain, no-grain and protein-rich ones too. As well as the classic collection of convenient morning oats, there are pancake and waffle mixes, muesli blends and quinoa packs, to name but a few. The company offers all this because one of its core beliefs is that dietary requirements should never get in the way of a delicious, nutritious meal.
COMMUNITY IS KEY
For a company that has a 480,000- square foot manufacturing facility and 125,000-square foot distribution centre that ships the products to 80 countries worldwide, you’d be surprised to hear how tightknit things are at Bob’s Red Mill. While Bob is still the president and CEO, day-to-day business is run by 400 employee owners. This same community feel is present at the company’s headquarters too, where visitors can drop by for a cookery class or bite to eat in the bakery or restaurant. And this month, there’s no need to go all the way to Oregon – because Bob’s coming to you.
DID YOU KNOW? Over 50 per cent of the Bob’s Red Mill product range is free from gluten.