Agrocel

Ready to meet the people responsible for the amazing Kesar mangoes in store? From sustainable farming methods to looking after its own, Agrocel does things the right way

We first got to know Agrocel back in 2015. Then in April last year, Paul Morgan – one of our fruit and vegetable category managers – decided to visit Kutch, home to the seven farms and 8,500 trees used to harvest Agrocel’s Kesar mangoes. From the farming standards to the quality of the fruit, Paul left very impressed by what he saw. Here, we take a look at some of those expert aspects, and in the process offer a glimpse into why the Kesar is commonly known as the ‘Queen of Mangoes’.

SOCIAL RESPONSIBILITY

Agrocel is incredibly committed to ensuring that its farmers are familiar with and following the latest and best practices. That’s why it runs a busy calendar of workshops and training events – all set to Global GAP’s high standards – covering everything from pest control to water usage and disease management. Growing fruits and vegetables can be financially precarious work, so the farmers’ welfare is of great importance too. Agrocel’s business model means it’s the company, not the farmers, that absorbs the impact of production losses and market price fluctuations.

NATURAL FARMING

The company is firm in its stance against unnatural farming methods. Many mango producers – in order to meet early-season demand (and reap the greater financial reward) – use artificial ripening products such as calcium carbide and ethylene. Not Agrocel. Its farmers use approved techniques and sustainable systems – guided by the Global GAP-informed workshops – to bring you mangoes ripened naturally and with the time needed for the fruit to develop its full taste and aroma.

ON-POINT LOCATION

If a mango tree could find a spot to plant itself, Kutch would be a great place to land. Mahu and Anjar, the villages within Kutch where most of the mangoes are grown, were selected by Agrocel’s specialists because of the unique climate (extreme winters and summers with very little rainfall) and excellent soil and water conditions.